$114K+ in 90 Days. A Welcome Flow Built for Each & Every
We just generated $114K+ in 90 days for a similar brand using this exact playbook. Below is the custom version we wrote for Each & Every.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Each & Every
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: Your 10% off is inside
Preview Text: Pick your scent and save
HERO MODULE
Hero Approach: Direct
H1: Your Discount Awaits
Subhead: 10% off, 14 days to use it
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Use code DEODORANT10 at checkout. It works on everything. Single sticks, bundles, body wash, the whole store.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Find Your Scent
Sunday Morning (Lavender & Lemon) Smells like early morning air on bare skin
Alone Time (Cedar & Vanilla) Smells like a quiet night by the fire
Day Dream (Citrus & Vetiver) Smells like an escape from the ordinary
After Glow (Raspberry & Mandarin) Smells like dessert before dinner
Build Your Own 3 Pack Choose any three full-size scents and save
Best Sellers Pack The top scents, curated for you
2
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I'll keep this short.
At some point I stood in a store aisle, turned over a deodorant I'd been using for years, and realized I had no idea what half the ingredients actually were. Not a vague concern. A real one. Because the word "fragrance" on a label can legally mean hundreds of undisclosed chemicals, and most brands lean on that loophole without a second thought.
So we decided to do the opposite.
Each & Every was built around one commitment: nothing hidden. Every ingredient published, every fragrance made from pure essential oils, every formula tested against the Environmental Working Group's safety standards. Not because it was the easy path. It wasn't. But because it's the only way to actually trust what you're putting on your body every day.
The scents came next. We wanted deodorant that felt like a ritual, not a chore. Something that made you pause in the morning and actually enjoy the routine. That's where Sunday Morning and Alone Time and Day Dream came from. Not product names. More like tiny moods.
If you have questions about any of it. Ingredients, scents, what might work best for sensitive skin. Just hit reply. I read these.
Your 10% off code is DEODORANT10, good for the next 14 days.
– [Founder First Name]
[Title], Each & Every Company
3
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INBOX MODULE
Subject Line: What makes this different
Preview Text: Most brands won't show you the full list
HERO MODULE
Hero Approach: Curiosity
H1: Nothing Hidden Here
Subhead: Every ingredient, out in the open
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Most natural deodorants make the right claims. Few of them back it up at the ingredient level.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Why Each & Every Is Built Different
Infographic: Checklist
- 100% natural essential oil fragrance. No synthetic "parfum" hiding unknown chemicals
- Full ingredient list published on every product. No trade secret loopholes
- EWG-screened formula. Every ingredient chosen for lowest possible health risk
- Confirmed vegan and cruelty-free. Not just a marketing claim
- Formulated for sensitive skin. No aluminum, parabens, or synthetic preservatives
- Money-back guarantee. If it doesn't work for you, you pay nothing
Products Shown
- Build Your Own 3 Pack. Pick the scents that fit your routine
- Best Sellers Pack. The top performers, already chosen for you
- Deodorant Mini Edit. Four travel-size minis to test before you commit
4
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INBOX MODULE
Subject Line: Your code expires in 9 days
Preview Text: DEODORANT10 is still waiting at checkout
HERO MODULE
Hero Approach: Direct
H1: Still Thinking It Over
Subhead: Your 10% off runs out soon
Cta Button: Claim Your Discount
MODULE 2: TRANSITION COPY
Code DEODORANT10 takes 10% off your order and orders over $50 ship free.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Popular Right Now
Sunday Morning (Lavender & Lemon) The one people come back to
Day Dream (Citrus & Vetiver) Sets the tone for the whole morning
Alone Time (Cedar & Vanilla) Cedar and vanilla, warmer than it sounds
After Glow (Raspberry & Mandarin) Bright enough to double as a mood lift
Build Your Own 3 Pack Three scents, one order, one discount applied
5
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INBOX MODULE
Subject Line: Natural deodorant that actually works
Preview Text: Here's how Each & Every compares
HERO MODULE
Hero Approach: Question
H1: Had a Bad Experience Before
Subhead: Most natural deodorants fall short. Here's why.
Cta Button: See How We Compare
MODULE 2: TRANSITION COPY
If you've tried natural deodorants before and been let down, you're not alone. And it's usually not you, it's the formula.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Each & Every vs. The Rest
Infographic: Table
- Fragrance source | Each & Every: 100% natural essential oils | Typical brand: Synthetic "parfum" (contents undisclosed)
- Ingredient transparency | Each & Every: Full list published, nothing hidden | Typical brand: Partial disclosure or trade secret exemptions
- Safety standard | Each & Every: EWG-screened, lowest hazard rating | Typical brand: No third-party safety standard
- Skin compatibility | Each & Every: Formulated for sensitive skin | Typical brand: Aluminum, parabens, and synthetic preservatives common
- Cruelty-free | Each & Every: Confirmed vegan and cruelty-free | Typical brand: Varies. Many still test on animals
- Satisfaction guarantee | Each & Every: Money-back guarantee | Typical brand: Typically none
- Price per stick | Each & Every: $22 | Typical brand: $12–$18 (comparable range)
Products Shown
- Sunday Morning (Lavender & Lemon). Smells like early morning air on bare skin
- Day Dream (Citrus & Vetiver). Smells like an escape from the ordinary
- Build Your Own 3 Pack. Three scents, one order
6
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INBOX MODULE
Subject Line: 31,000 people tried it first
Preview Text: Here's what they actually said
HERO MODULE
Hero Approach: Direct
H1: Real People. Real Results.
Subhead: Over 31,000 verified reviews
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
We'll let them do the talking.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Customers Are Saying
Infographic: Numbered List
- "This stuff really works great; it's the only all natural deodorant I've tried that actually works. I also have sensitive skin and have had no issues.". Dave (on effectiveness + sensitive skin)
- "I keep one in my bag to reapply as needed and I haven't had to at all. Beyond ecstatic about my new personal care find that is a welcome addition to my routine.". Evelyn (on all-day wear)
- "There's something about the fresh burst of Citrus Vetiver that sets the tone for the day. I love how it makes me feel clean and confident, ready to tackle anything.". Amy (on the scent experience)
- "I notice when I use Each & Every in the morning, and shower it off at night, I don't wake up stinky the next morning. Regardless of night sweats.". Suzanne (on overnight protection)
Products Shown
- Day Dream (Citrus & Vetiver). Amy's pick, and a top seller
- Best Sellers Pack. The easiest way to find your favorite
- Deodorant Mini Edit. Four travel minis to test every scent
7
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INBOX MODULE
Subject Line: Last chance: code expires Friday
Preview Text: DEODORANT10 is gone after this
HERO MODULE
Hero Approach: Direct
H1: Code Expires Friday
Subhead: Final chance for 10% off
Cta Button: Use My Code
MODULE 2: TRANSITION COPY
Code DEODORANT10 expires Friday. After that, it's gone. No extensions.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Order Before Friday
Sunday Morning (Lavender & Lemon) The starter scent people never switch away from
Alone Time (Cedar & Vanilla) Cedar and vanilla with real staying power
After Glow (Raspberry & Mandarin) Bright, warm, and completely natural
Build Your Own 3 Pack Three full-size sticks, one discounted order
Best Sellers Pack Top scents, already picked for you
Day Dream Body Wash Match your scent from shower to street
8
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I wanted to check in.
You signed up a couple weeks ago, your discount code has been sitting there, and I noticed you haven't used it yet. That's completely fine. No pressure at all.
Maybe you're still deciding on a scent. Maybe natural deodorant has let you down before and you're not sure it's worth another try. Both make sense.
If you have questions, just reply. Seriously. I can help you figure out which scent fits your routine, or whether this formula is a good fit for sensitive skin. It takes thirty seconds and I'd rather you get the right thing than guess and be disappointed.
If you're ready to try it, your code DEODORANT10 takes 10% off and it expires today. Orders over $50 ship free, so a 3-pack gets you there easily.
And if the timing just isn't right. That's okay too. You'll still hear from us when new scents launch or when something's worth knowing about.
Either way, thanks for being here.
– [Founder First Name]
[Title], Each & Every Company
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.